Petra represents our first foray into the world of Berber-style rugs. Framing the home for moments of quiet nurture, this modern take on the traditional Moroccan design oozes effortless luxury.
JOURNAL
Musings on Clay with Jodie Fried
When life is a whirlwind, having a gentle ritual to look forward to offers a sense of refuge. For Armadillo co-founder Jodie Fried, that meditative moment happens on the pottery wheel. Born out of a lifelong love for artisanal craft and the beauty of the handmade, Jodie’s ceramics vocation has evolved over the years through careful study and inquisitive practice. Below, she takes us behind the veil of her other creative pursuit.
New Arrivals
Explore our newest additions, consciously curated to delight the senses and elevate everyday surroundings into a true escape.
Journal
A thought-provoking selection of interviews with creative leaders and changemakers and features on inspiring homes and spaces from around the world.
Musings on Clay with Jodie Fried
When life is a whirlwind, having a gentle ritual to look forward to offers a sense of refuge. For Armadillo co-founder Jodie Fried, that meditative moment happens on the pottery wheel. Born out of a lifelong love for artisanal craft and the beauty of the handmade, Jodie’s ceramics vocation has evolved over the years through careful study and inquisitive practice. Below, she takes us behind the veil of her other creative pursuit.
The Armadillo Playlist Vol. 14 | LA Nights
We're toasting new beginnings with a melodic ode to the city where the future happens. Curated by Leslie Kirchhoff, this eclectic mix of funk, soul and disco - with a dash of world beats and playful remixes - celebrates Los Angeles' rich cultural diversity and sets the scene for sunset hour.
A Celebration of New Beginnings in LA
Our founders Jodie Fried and Sally Pottharst hosted the unveiling of our new Los Angeles flagship showroom in the La Cienega Design Quarter with an unforgettable soiree. Surrounded by an unprecedented crowd of cherished friends and collaborators, the festivities highlighted the deep connection the LA design community has with Armadillo’s purpose as we kick off a new era in a city known for its unbridled energy. The celebrations were masterfully catered by Olivia Muniak, DJ’d by Leslie Kirchhoff and styled by Sarah Weichel of Swike Design.
Our rugs lie lightly on this earth.
We’re here to make a difference. Not only in the sanctuary of the home, but in the world around us. We hope to inspire a more natural pace of life with products that are gentle to the senses and kinder to the environment. As the first US and Australian rug maker to achieve B Corp status, we practice ethical living in all we do.