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A Canvas for Gentle Rituals

A Canvas for Gentle Rituals

Petra represents our first foray into the world of Berber-style rugs. Framing the home for moments of quiet nurture, this modern take on the traditional Moroccan design oozes effortless luxury.


Musings on Clay with Jodie Fried

When life is a whirlwind, having a gentle ritual to look forward to offers a sense of refuge. For Armadillo co-founder Jodie Fried, that meditative moment happens on the pottery wheel. Born out of a lifelong love for artisanal craft and the beauty of the handmade, Jodie’s ceramics vocation has evolved over the years through careful study and inquisitive practice. Below, she takes us behind the veil of her other creative pursuit.

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A thought-provoking selection of interviews with creative leaders and changemakers and features on inspiring homes and spaces from around the world.

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A Celebration of New Beginnings in LA

Our founders Jodie Fried and Sally Pottharst hosted the unveiling of our new Los Angeles flagship showroom in the La Cienega Design Quarter with an unforgettable soiree.   Surrounded by an unprecedented crowd of cherished friends and collaborators, the festivities highlighted the deep connection the LA design community has with Armadillo’s purpose as we kick off a new era in a city known for its unbridled energy.   The celebrations were masterfully catered by Olivia Muniak, DJ’d by Leslie Kirchhoff and styled by Sarah Weichel of Swike Design.

Serene interior setting

Our rugs lie lightly on this earth.

We’re here to make a difference. Not only in the sanctuary of the home, but in the world around us. We hope to inspire a more natural pace of life with products that are gentle to the senses and kinder to the environment. As the first US and Australian rug maker to achieve B Corp status, we practice ethical living in all we do.

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