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The Armadillo Journal is home to stories and conversations covering Places, People, and Purpose. You'll find features on people who inspire us, places and projects that delight us, explorations of ideas that ignite us, and rich reads for all those who journey with us.


A Celebration of New Beginnings in LA

Our founders Jodie Fried and Sally Pottharst hosted the unveiling of our new Los Angeles flagship showroom in the La Cienega Design Quarter with an unforgettable soiree.   Surrounded by an unprecedented crowd of cherished friends and collaborators, the festivities highlighted the deep connection the LA design community has with Armadillo’s purpose as we kick off a new era in a city known for its unbridled energy.   The celebrations were masterfully catered by Olivia Muniak, DJ’d by Leslie Kirchhoff and styled by Sarah Weichel of Swike Design.


The Beauty of Balance with Heath Ceramics

Heath Ceramics has a long legacy, founded back in 1948 by Edith Heath as a small-scale pottery business in Sausalito, California. Under its current owners, Cathy Bailey and Robin Petravic, the brand’s original values of craftsmanship, sustainability and local community have been nurtured and evolved to reflect the modern world. We spoke to Cathy about the journey of becoming a certified B Corp and the myriad ways that Heath Ceramics is looking to its past to design a better future.


Form and Formula with Jonnie Vigar of Leif

To celebrate the launch of Barefoot, a plant-based rug refresher and concentrated spot cleaner created in collaboration with Leif, we spoke to their co-founder Jonnie Vigar. Known for their botanical care products, Leif is a design-led brand that wholeheartedly celebrates its Australian roots and champions innovations in sustainability. Jonnie shared how the partnership with Armadillo came to fruition and why transparency is so important to customers today.


Forward Thinking with Alexander &CO.

For Jeremy Bull, the bigger picture has always loomed large. The founder of architecture and interior design studio Alexander &CO. has an expansive worldview that discerns the long-reaching impact of the simplest design decision. We spoke to Jeremy and marketing director Tess Glasson about the social and environmental considerations that have shaped their practice and why it was so important to undergo certification as a B Corp. Portrait by Alicia Taylor. Project photography by Anson Smart.


Taking Shape with Danya Ahmed

Danya Ahmed, founder of Gray Gardens Plant Studio, has always leaned into life’s unexpected twists and turns. Born in Ohio, she emigrated to her ancestral homeland of Lebanon after studying fine art. While spending two years living in a remote mountain village, she started experimenting with concrete to create raw yet sensual planters. We reached out to the artist to learn more about these architectural yet organic vessels that elevate the humble potted plant into a living sculpture.