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The Armadillo Journal is home to stories and conversations covering Places, People, and Purpose. You'll find features on people who inspire us, places and projects that delight us, explorations of ideas that ignite us, and rich reads for all those who journey with us.
When life is a whirlwind, having a gentle ritual to look forward to offers a sense of refuge. For Armadillo co-founder Jodie Fried, that meditative moment happens on the pottery wheel. Born out of a lifelong love for artisanal craft and the beauty of the handmade, Jodie’s ceramics vocation has evolved over the years through careful study and inquisitive practice. Below, she takes us behind the veil of her other creative pursuit.
Our founders Jodie Fried and Sally Pottharst hosted the unveiling of our new Los Angeles flagship showroom in the La Cienega Design Quarter with an unforgettable soiree. Surrounded by an unprecedented crowd of cherished friends and collaborators, the festivities highlighted the deep connection the LA design community has with Armadillo’s purpose as we kick off a new era in a city known for its unbridled energy. The celebrations were masterfully catered by Olivia Muniak, DJ’d by Leslie Kirchhoff and styled by Sarah Weichel of Swike Design.
We're toasting new beginnings with a melodic ode to the city where the future happens. Curated by Leslie Kirchhoff, this eclectic mix of funk, soul and disco - with a dash of world beats and playful remixes - celebrates Los Angeles' rich cultural diversity and sets the scene for sunset hour.
We partnered with RUSSH for an evening at our Sydney showroom in celebration of gentle rituals and creative minds.
Welcome the art of slowing down into day-to-day practice with this meditative soundtrack composed of tunes that help you soothe and centre, pause and reflect.
Armadillo’s new American flagship and head office has opened in the La Cienega Design Quarter of Los Angeles, completely elevating the customer experience of shopping for a luxury rug. For their sixth showroom, co-founders Jodie Fried and Sally Pottharst evolved previous iterations, working with Studio GOSS to make this space incrementally more feminine as befits a women-led business.
Heath Ceramics has a long legacy, founded back in 1948 by Edith Heath as a small-scale pottery business in Sausalito, California. Under its current owners, Cathy Bailey and Robin Petravic, the brand’s original values of craftsmanship, sustainability and local community have been nurtured and evolved to reflect the modern world. We spoke to Cathy about the journey of becoming a certified B Corp and the myriad ways that Heath Ceramics is looking to its past to design a better future.
Last week we celebrated the launch of Barefoot, a natural rug cleaner created in partnership with Leif, at our New York showroom.
We've assembled a list of effervescent anthems with the groove and sizzle to get us moving (and dancing!) as we tackle the day's chores.
We celebrated the unveiling of Barefoot, our collaboration with Leif, with an intimate luncheon at Beau in Surry Hills.
To celebrate the launch of Barefoot, a plant-based rug refresher and concentrated spot cleaner created in collaboration with Leif, we spoke to their co-founder Jonnie Vigar. Known for their botanical care products, Leif is a design-led brand that wholeheartedly celebrates its Australian roots and champions innovations in sustainability. Jonnie shared how the partnership with Armadillo came to fruition and why transparency is so important to customers today.
Like much in life, a beautiful home comes down to balance. Luckily, the California-based interior designer Grace Lee-Lim has a knack for achieving harmony. Gently influenced by her Korean heritage, the spaces she imagines are serene and sentimental, lovingly layered but with room to breathe. Below, she reminisces about her career path and walks us through her latest project, a joyful family home in the Bay Area. Photography by Molly Haas
For Jeremy Bull, the bigger picture has always loomed large. The founder of architecture and interior design studio Alexander &CO. has an expansive worldview that discerns the long-reaching impact of the simplest design decision. We spoke to Jeremy and marketing director Tess Glasson about the social and environmental considerations that have shaped their practice and why it was so important to undergo certification as a B Corp. Portrait by Alicia Taylor. Project photography by Anson Smart.
Danya Ahmed, founder of Gray Gardens Plant Studio, has always leaned into life’s unexpected twists and turns. Born in Ohio, she emigrated to her ancestral homeland of Lebanon after studying fine art. While spending two years living in a remote mountain village, she started experimenting with concrete to create raw yet sensual planters. We reached out to the artist to learn more about these architectural yet organic vessels that elevate the humble potted plant into a living sculpture.
