Our rugs lie lightly on this earth.
Since its inception in 2009, Armadillo has remained true to its mission as a purpose-led business, dedicated to making a difference not only in the sanctuary of the home but in the world around us.
Female-owned, women-led.
Armadillo is a women-owned business led by Jodie Fried and Sally Pottharst. Together, the visionary thinkers share a lifetime passion for artistry, sustainability and social change.
Timelessness is one quality that can’t be rushed.
Our extended family of artisans draws on expertise cultivated over many generations, a beautiful heritage of craftsmanship that weaves its way into each rug.
Slow Living is not a trend, it’s a way of life.
At Armadillo, our philosophy of “Quiet Living” embraces the principles of slow design. Our ethos is to create thoughtful products that bring conscious living to the fore.
Consciously curated.
Armadillo has showrooms in Los Angeles, New York, San Francisco, Sydney, Melbourne and Brisbane. Across the world and city to city, these serene spaces offer customers a sanctuary where they can immerse themselves in our full range of handcrafted rugs and be inspired to envision them in their very own homes.