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Purpose is the new luxury.

In the design world, luxury is often the ultimate aspiration. To us, true luxury is leaving the world better than we found it. We call this philosophy, and our purpose, ‘Luxury For Good’.

We stand for sustainability in action.

In 2021, Armadillo became the first American and Australian rug brand to become a Certified B Corporation.

Giving back is the only way forward.

Through your support, we are able to fund a range of philanthropic endeavors around the world, in line with our mission to positively impact people and the planet.