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Purpose is the new luxury.

In the design world, luxury is often the ultimate aspiration. To us, true luxury is leaving the world better than we found it. We call this philosophy, and our purpose, ‘Luxury For Good’.


We stand for sustainability in action.

In 2021, Armadillo became the first American and Australian rug brand to become a Certified B Corporation.

Giving back is the only way forward.

We believe all children have the right to education in a safe, happy and nurturing environment. We support a range of philanthropic endeavors, aimed at giving as many children as we can this opportunity for a brighter future.