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Our Process

Artisan trimming wool rug with scissors

Our Process

Our extended family of artisans draws on expertise cultivated over many generations, a beautiful heritage of craftsmanship that weaves its way into each rug.

Each rug is made from carefully sourced natural fibers and crafted by hand using traditional, energy-efficient processes – resulting in a product of quality, longevity and hence sustainability.

We are honored to play a role in keeping these ancient skills alive, whilst bringing you a truly unique, soulful product whose variations speak of authenticity. No machine can truly replace the care and precision of the handmade.

Timelessness is one quality that can't be rushed.

Artisan sweeping rug
Artisan trimming wool rug with scissors
Artisan rolling up a wool rug outdoors in a courtyard
Artisan trimming the fringe of a rug with scissors