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The Poetry of Reduction with Daniel Boddam

Since Daniel Boddam established his eponymous design studio in 2013, he has been guided by a steadfast belief that craftsmanship can foster human connection – whether through the broader lens of his architectural practice or the more intimate addition of his flawless furniture and lighting pieces. We spoke to Daniel about his multi-hyphenate creative pursuits, and how everyday surroundings can enhance our personal wellbeing.

Photography by Isabella Head-Gray. Styling by Joseph Gardner.

Do you come from a creative family?

Yes, creativity is deeply rooted in my family. Both of my parents are architects, so I was surrounded by design from a very young age. Weekends often involved trips to their studio, where I would explore material samples and observe their work and this exposure to architecture and design naturally shaped my curiosity.

Tell us a bit about your career journey, and the people who inspired and mentored you along the way.

My journey began in a very organic way, inspired by the creative environment I grew up in. From an early age, I was drawn to the synthesis of design, art, and architecture. One of my early inspirations was the Willow Chair by Charles Rennie Mackintosh; its structure spoke to me as if it was part of a larger idea, almost like a diagram of a city. Throughout my career, I have been fortunate to be mentored by incredible individuals who have helped shape my approach to design, combining simplicity with a deep connection to nature and the Australian landscape.

Photography by Isabella Head-Gray. Styling by Joseph Gardner.

You founded your eponymous studio in 2013. How has your design philosophy evolved over the years, and in what ways has it remained the same?

Since founding the studio, my core philosophy of "the poetry of reduction" has remained steadfast. I believe in the power of simplicity and the value of connecting people with nature through design. Over the years, this philosophy has evolved to encompass a more holistic approach, where each piece is designed to relate to one another, much like the diversity found in a forest. My work has also become more introspective, with a focus on creating spaces and pieces that resonate on a personal level, fostering a sense of calm and wellbeing.

How is this ethos reflected in your line of furniture and lighting pieces?

The ethos of simplicity and connection to nature is at the heart of all my designs. Each piece is created with the intention of bringing a sense of calm and harmony to the space it inhabits. For example, the Booham Chair, inspired by the traditions of Charlotte Perriand and Pierre Jeanneret, combines a grounded structure with a modern-tropical aesthetic. My design process involves modelling each piece in 3D and placing it in a virtual environment to ensure consistency and a cohesive language across the collection.

Photography by Sean Fennessy.

"I believe in the value of connecting people with nature through design.”

Are there any pieces you’ve designed that hold particular sentimentality?

Yes, I’m particularly sentimental about the Monument table, which was the first furniture piece I designed while on holiday in Mexico. It was inspired by the striking forms of Mayan architecture. I decided to produce this piece myself and sell it directly to interior designers to maintain control over the quality and offer a highly personalised service. When I reflect back, I’m humbled by how naive I was at the time and how far I have come since launching that first piece.

Your gallery is right around the corner from our Melbourne showroom. How did you approach creating this physical incarnation for your brand?

The gallery in Collingwood was designed to be a physical embodiment of the studio’s philosophy. It presents an evolving array of our crafted furniture and lighting collections, alongside a curated selection of art and décor. The space is intended to be a place where visitors can experience the brand’s ethos of simplicity and connection to nature firsthand. It offers a calm reprieve from the streetscape; I wanted it to feel like a miniature oasis within the dense and varied urban fabric.

Photography by Timothy Kaye. Styling by Marsha Golemac.

We’re honoured that our rugs have made their way into many of your projects as well as your own home. What factors come into play when specifying for a space?

I consider several factors: the existing architecture, the natural light, and the overall atmosphere I want to create. Rugs in particular play a significant role in grounding a space and adding texture. I often choose pieces that resonate with the natural surroundings, enhancing the connection between the interior and exterior. The materials and colours must complement the other design elements, ensuring a cohesive environment.

Sustainability is something we think a lot about. Can you tell us how your practice takes environmental impact into consideration?

Sustainability is a core principle in my practice. From the materials we select to the methods we use, we strive to minimise environmental impact. We often work with sustainable materials, ensuring they are sourced responsibly and made locally, supporting local craft. Additionally, our designs are created to have longevity, reducing the need for replacement and waste. Our goal is to create pieces that not only respect the environment but also foster a deeper connection to the natural world.

Photography by Timothy Kaye. Styling by Marsha Golemac.

Your work is very much inspired by Australia’s natural landscape. Are there any sights and surrounds that have a special place in your heart?

Australia’s natural landscape is a constant source of inspiration for me. The rugged coastlines and expansive natural environments influence both the sculptural forms and material palette in my work. I strive to capture the simplicity and serenity of these natural surroundings through design, with the vast, open spaces and natural light translating into the organic forms and textures of my furniture and architecture. I aim to reflect the harmony found in nature within each piece, using materials that honour the environment they are drawn from.

What are your plans for the remainder of the year?

I just released a new collection, Dune – a series of sculptural seating pieces inspired by Australia’s sweeping sand dunes. Comprising a Single Sofa, Love Seat, Double, Triple, and Curve Sofa, the new collection is characterised by organic, undulating forms that support the body, with each piece designed to be admired from every angle.

Photography by Kelly Geddes.