We’d love to hear a bit about your background. What led you to found CULTIVER in 2012?
Starting CULTIVER was a huge career change for me. I was on maternity leave with my first daughter and started thinking about a change from the corporate world. I was an early adopter of online shopping and grew up with an appreciation for quality European textiles, so CULTIVER was my way of bringing those two loves together. While I knew what I liked as a customer, my experience on the other side of an online business was fairly limited to begin with. It’s been a journey of continual learning and surrounding myself with the right people.
Are there any personal values that have guided your business along the way?
My upbringing taught me the value of, and my early career certainly prepared me for, working hard and always learning, which has helped a lot at all stages of the business. I have a strong sense of fairness, which I hope helps me be a better leader/manager and sets the tone for how our business operates, with everyone from suppliers to customers.