Woman walking in room filled with sand

Armadillo x House of Grey: Rhythm of Nature

The Armadillo x House of Grey collaboration is brought to life with Rhythm of Nature, an immersive campaign inspired by our shared philosophy of designing spaces that nurture a gentler pace of life.

Woman walking in room filled with sand
Room filled with sand

A continuous journey through multiple terrains invites us to slow down and surrender, whilst mirroring the five rugs in the collection – Etoile, Terra, Palus, Umbra and Perilune.

Woman in room with sand
Woman touching flowers

The sensory installations elevate each rug to a work of art, while encouraging quiet exploration and reflective introspection through raw, organic elements – soft slopes of sand, mounds of grass and soil, feathery florals suspended from the ceiling, an unbridled field of grasses and a luminous pool of water.

Woman touching walling hanging
Woman laying on rug

A cinematic film, shot by award-winning Australian director Glendyn Ivin, captures the moving landscape and tactile presence of the collection in such a way that we feel as if we are experiencing it firsthand.

Woman in field
Woman's feet

Accompanied by a soothing soundtrack, the experience is intended to steady the beat of day-to-day life and impart us with a sense of calm as we return to the outside world.

Cream textural rug
Woman sitting on bench

Experience the Rhythm of Nature.

Photography by Daniel Goode.