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Grains
Purpose

Armadillo is now a Certified B Corp™️

Armadillo has become the first Australian rug brand to become a Certified B Corporation™.

Social and environmental responsibility has been at the heart of our business since its inception in 2009. “Undertaking to become certified as a B Corp™ was the next step on our journey of ever lightening our footprint on this earth,” explains co-founder Jodie Fried.

Man rolling rug
Armadillo Showroom in Sydney

We see it as a great privilege to have our products in people’s homes. Knowing how difficult it can be for customers to research the ethical credentials of the brands they invest in, we sought to hold ourselves accountable to the most stringent, third-party verified requirements available in the world.

Certified B Corporations™ are internationally recognized as meeting the highest standards of social and environmental performance, public transparency and legal accountability. Whereas Armadillo’s accreditation with the International Living Future Institute’s Declare Label measures the sustainability of the rugs themselves, our certification as a B Corp™ measures the impact of the overall company.

Rug in Armadillo's Sydney Showroom
Man finishing rug

Achieving certification is a rigorous process, requiring full disclosure and documentation across five areas – governance, workers, customers, community, and the environment – as well as an agreement to undergo verification every three years to maintain the highly coveted status. We are proud to be one of the 3,500 businesses, across 150 industries in more than 70 countries, to be certified.

Becoming a B Corp™ represents our steadfast commitment to building a more inclusive and sustainable economy. “We are incredibly excited to join this global movement of business as a force for good,” shares co-founder Sally Pottharst. “We are here to make an impact not just in the home but in the wider world we live in – which has so generously sustained us and on which the quality of life for future generations depends.”

Armadilo rug in a serene interior
Armadillo rug in a serene interior

Learn more about B Corps.
View our B Impact Report.

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