We are seeking a dynamic Digital Communications professional with a passion for social media and brand storytelling. This role is instrumental in shaping and delivering Armadillo’s digital brand experience, orchestrating the day-to-day execution of our communications across social media, EDM, and website to drive engagement and brand desirability.

As a key member of the global marketing team, you will bring new product launches, brand campaigns, and storytelling to life through considered, beautifully executed communications. The Digital Communications & Social Media Lead will possess a meticulous eye for detail, a strong design sensibility, and an innate understanding of brand building.

Positioned at the heart of the brand, you will collaborate closely with cross-functional partners across brand, creative, digital/ecommerce, and local market teams, ensuring every touchpoint reflects Armadillo’s distinctive aesthetic and commitment to excellence.

Content Creation and Management

• Oversee the ideation, planning and production of Armadillo’s digital content platforms, collaborating cross departments and with external partners where required.
• Manage end-to-end digital communications calendar, ensuring timely delivery and a consistent storytelling across all channels.
• Curate and execute social content with a focus on quality, consistency and brand alignment.
• Support social media community management, including monitoring comments, messages, and engagement.
• Manage journal/content ideation, builds, scheduling, and publishing.
• Drive audience growth and deepen engagement across key digital platforms through considered content and optimisation strategies.

Cross Functional Partnership

• Develop and manage relationships in cross functional departments, external partners and internal creative teams.
• Working with regional marketing leads to deliver on campaign goals.
• Maintain a globally consistent brand presence while supporting local market nuances where appropriate.

Production

• Collaborate with relevant teams, in support of producing creative assets in line with marketing calendar.
• Assist with photoshoots, events and content production (pre-production and occasional on-site support).
• Identify opportunities to enhance content workflows, with a focus on optimising processes related to content management, scheduling, and overall efficiency.

Reporting & Analytics

• Track performance across channels using analytics tools and report on engagement and its impact on business goals.
• Compile monthly, campaign-based, or event-based post-campaign reports across data platforms and tools
• Analyse social digital metrics and provide recommendations for optimisation and improvements
• Ad hoc reports and presentations
• Interpret emerging digital and cultural trends through Armadillo’s brand lens, identifying opportunities for considered and relevant application.

Purpose

• An ongoing commitment to improve social and environmental performance, through the support and implementation of new processes and policies.
• To champion our social and environmental goals and actively communicate these goals to the wider team.
• Assist in driving team engagement, participation and accountability in purpose initiatives, events, and training.

People and Culture

• Effectively lead, support, mentor and guide internal and external teams and positively contribute to the business via active dialogue, strategy setting, ideation and development of professional and personal skill sets.
• Promote, contribute to, and maintain a diverse and inclusive work environment, which is free of discrimination, bullying and harassment.
• Actively and positively participate in team meetings, professional development, and our collegial work environment.
• Adhere to, and be aware of, all Armadillo workplace policies and procedures.

Respect

We have deep respect for one another. We listen to our team and value the abilities, contribution and opinions of others.

Passion

We are passionate, we act boldly and commit willingly. Our passion instils confidence in us and our team to succeed and challenge the status quo.

Commitment

We demonstrate commitment to each other, our work and our community.

Integrity

We act with integrity in all that we do.

Synergy

We celebrate individual strengths, unite to find solutions and recognise that collaboration is vital to our success.