A reimagining of pattern, shaped by the human hand. Explore Linea
As a rule of thumb, the change in seasons has traditionally been seen as a natural standpoint to make style shifts at home. There are many guides as to how to do this in a prescriptive sense – for instance, summer may bring about lighter, brighter tones while winter is darker and moodier. But what if you cast this thinking in a little more livable, personal and timeless light, not driven by trends per se but by a desired atmosphere. Floorcoverings are a grounding foundation of an interior, offering soft landing underfoot but also the opportunity to make a statement, subtle or bold or both. What spotlight you want to throw upon your rug should be determined by a balance of practicality and feel, governed by texture and tone.
A key decorative element that is often overlooked when it comes to decorating with tone and color is texture. While a color palette can be detailed in the variations of shades and hue, the tactility of materials and finishes takes further exploration. Rugs in particular have different piles, weaves and scale, adding further dimension to determining a floorcovering choice. A case in point is the new Latitude collection and utilizing it as a foundational piece to inspire and anchor a space.
Latitude is an innovative moment for Armadillo, a streamlined rug expressed in linen. Hand-spun yarns form the fine-flat weave, resulting in subtle variations within a single color block. This gentle gradation of luster means each of the four tones in the collection gain further depth and shadowplay, lending comfort to contemporary spaces. The variations also allows for versatility in decorating choices, whether through furniture upholstery, floor and wall materials or soft furnishings and accessories.
Beluga, a blend of soft-blue grays on a creamy off-white base, serves as the perfect clean canvas to the sharp lines of modern furniture, sculptural objects and cool concrete or stone floors. The quiet, clinical calm of the Beluga shade makes it ideal for a contemplative space such as a living area, sitting room or study, drawing attention through feel rather than an overt presence.
Made up of deeper and dramatic neutral tones, Caramel is a richer shade, envisioned to add a very liveable color mix that works perfectly with timber floors. The variations of tone make Caramel a chic complimentary floorcovering with timber finishes, whether on the floor, in furniture or accessories. In a dining space, a Latitude rug in Caramel is the perfect platform for a dining setting.
Roan features a lighter neutral mix, with an inherent warmth that plays well with other softer tones, making it a great floorcovering option for bedrooms and living areas. The gentle browns, purple-tinged taupes and sandy greys are grounded in an overall earthy tonal palette but these tones allow for brighter bed linens and cushions to take the fore as the statement pieces for a cohesive, distinctive and utterly contemporary look.
Despite being the most obviously vivid of the four Latitude colorways, Pine’s green-blue and silver-grey range of hues lends woven tranquility to a space. Ideal for a study, library or bedroom, this shade works best with other block expanses of complimentary hue so each element has its moment in harmony.
With Linea, Armadillo introduces pattern in a way that feels both instinctive and considered. The collection turns toward traditional rug motifs not as ornament, but as a continuation of craft – an exploration of how inherited forms can be reinterpreted through material and making.
Guest edited by dancers Chloe Leong and Davide Di Giovanni, this playlist unfolds like pattern underfoot – textured, suspended and alive with subtle movement.
We sit down with artist and Armadillo co-founder, Jodie Fried, to discuss her creative process and the intimate dialogue between art and object.
