AGRA FORMA -
Crafted Materiality
AGRA FORMA is a refined exploration of materiality, form and the poetic potential of the handmade through a collaboration with acclaimed Australian industrial designer Tom Fereday.
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Anchored by our iconic Agra rug, the capsule colelction comprises seven sculptural furniture designs that seamlessly merge textile and timber craftsmanship. Originally hand-knotted to endure a lifetime underfoot, Agra brings a new dimension of enduring beauty when elevated into furniture form.
Piece by piece, the disciplines of rug-making and fine woodwork intersect in a shared languag of minimalism and tactility. The raw beuaty of sustainable materials - including pure abrash-dyed woom and American red oak - are transformed into vessels for innovation that transcend the ancient and modern.
Celebrating purity of form and the nuance of texture, each piece articulates a quiet architecture - inviting a sensory dialogue between surface, structure and space.
The Form of Fibre.
Bathed in shifting light and shadow, drift through the contemplative world of AGRA FORMA. Timber and textile converge in sculptural stillness, revealing moments of tension, tenderness and tactility. With each frame, the collection is reimagined as a quiet choreography of material and mood - a study in restraint, presence and poetic form.
The Making of
AGRA FORMA
Go behind the scenes with Tom Fereday on the making of a collection that invites a deeper conversation about natural materials, design with longevity, sustainable craftsmanship and the sensory potential of the spaces we live in. Fereday sheds light on his creative process, the synergy behind the partnership and the role of design in shaping not just how our spaces look, but how they feel.
Melbourne Design Week
AGRA FORMA will be unveiled at Melbourne Design Week with a launch event on Thursday, 15 May at Armadillo's Fitzroy showroom, followed by an ongoing public display for the duration of the 2025 program. At the event, the local design community as well as visitors from near and far, can immerse themselves in the seven striking designs. Tom Fereday will be on hand for the evening to explain how the collaboration honours the spirit of craftsmanship.
3 Days of Design
AGRA FORMA will make its international debut at 3 Days of Design in Copenhagen as part of Openhouse Studio's group exhibition, entitled Gestures of Home. The globally lauded magazine will take over the refined settings of The Conary, with Scandinavian tastemaker and stylist Henriette Schou charged with layer an edit of Armadillo rugs and The Agra Forma colelction, along with pieces by Expormim and Saba Italia, in a moving artistic reimagining of the domestic space.