Natural wool is the perfect fibre for creating softer rugs in a broader range of designs and colours. It is remarkably durable and will shrug off dirt and spring back into shape after crushing. It also provides considerable thermal and acoustic insulation properties.
Additionally, wool has strong environmental credentials. It provides air purification and moisture control, helping to create an exceptionally safe and healthy indoor environment. And it is a naturally renewable, biodegradable, recyclable, energy efficient and sustainable fibre.