Armadillo&Co is inspired by collaboration, a search for the uncommonly beautiful, and most of all, the human touch. All of our products are infused with the rich history and artisanship of the hands who have created them.

Our goal is to sustain and elevate these age old methods through a contemporary design process. Armadillo&Co products are 100% handmade, using Fair Trade practices with natural and sustainable fibres.

Every purchase:

•Provides employment and helps sustain an industry of ancient craftsmanship
•Supports education and local schools in our weavers’ villages
•Builds brighter futures for children in underprivileged communities

Our rugs lie lightly on this earth.

Our Founders

Our founders, Jodie Fried and Sally Pottharst, created Armadillo&Co in 2009. Armadillo&Co was born from their desire to combine aesthetics and ethics with clear focus on social responsibility.

What they couldn’t find, they decided to make.

Together with eclectic skills and backgrounds, their intention to make a positive impact within weavers’ communities quickly became a reality.

Our Vision

Our vision to establish a company committed to ethical production gained momentum after seeing an opportunity in the market for simple, handmade, quality rugs.

We fervently believe in the cornerstones of our brand. Our commitment to social responsibility, sustainable practices and to helping to support the community of artisans who hand make all of our products is what separates us from traditional rug manufacturers and retailers.